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Scroll down to follow DNA on its transmute journey

Where to begin?

First Soq: Marketing Research

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Analytical Services

How much do you know your competitors?

How much your competitors have expanded their markets?

What specific/unique features do your competitors’ products have? 

What is the most realistic possible segmentation in the market?

What do your customers have in common? Where are their differentiation points?

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CI (Customer Insight) Based Qualitative Research

Who is currently buying your products and services?

How do these customers live?

Currently, what are the most effective sociological patterns on these people’s lives? What needs do they have?

Based on which inner motives do they buy or refuse to buy?

What are the hidden or unanswered needs of these customers?

What are the reasons for refusing to purchase by customers who buy your competitor’s products?

What changes in your products can encourage buyers to buy more by better response to their needs?

What is the most important benefit that your brand can offer to customers? Why?

 

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Quantitative Research

What are the most significant features of your products and services?

Who can be the new buyers of your product or service?

Are your current pricing policies efficient?

What are the price sensitivity / Elasticity indexes of your product?

What is the importance of issues such as quality, price, effectiveness, and ... in your customer's decision-making process?

In the next few years, who will be your serious competitors?

What is your brand’s image?

What are new products and services that your brand can offer to customers?

 

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How to Manage?

Second Soq: Marketing Training and Management Games

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Training and Empowering Reps & Sales Staff

Charsoq takes on the challenging processes of HR management, including recruitment, training, empowerment, and Employee activity planning.


The Charsoq’s professional team plans and conducts training courses considering your company's potential and exclusive needs.

 

 

 

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Other Services

Other services include courses such as:

  • Basics of distribution
  • Basics of personal management
  • Basis of Reporting
  • Basics of product identification
  • Product knowledge 
  • Product action mechanism

 

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Management Games

Management games are methods of dynamic training that deploy organizational models in work environment.

The output of a management game workshop can be a great deal of unique ideas and guiding principles for operationalizing ideas and increasing team coherence in timely implementation of bold ideas.

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Solution finding and Decision making

Some of the issues that have always been a concern for managers are employee’s problem dealing methods, finding the best solution and using the necessary skills to make the right decisions.


The problem usually creates a situation that causes confusion. When a problem occurs, doing daily job is not as normal as usual and it is difficult to find the source of the problem. However, problems are an inseparable part of the working life of all human beings. In order to reduce the impact of the problems and resulting tensions on employees, they must be familiar with the methods of coping and logical confrontation with problems and tensions, and implementing these methods in daily life.

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How to control?

Third Soq: Marketing Information System and Business Intelligence

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Cash Flow Management

Cash flow in a company is like blood flow in body. Although many companies do Profitable activities, there is a possibility that they are in cries due to the lack of cash flow. 

Today in most organizations, there are powerful financial systems but in Project-based companies, these systems have certain requirements.one of required capabilities in Project-based companies is the possibility of a Permanent comparison of paid payments.

Company’s managers need to investigate, control and analysis cash flow statement in their organizations. In fact, cash flows in a company are like financial thermometers for executives therefore, managers look for analysis and manage cash flows so that, they can control their cost and benefit. Consequently, they can make better decision about their organization’s current activities.

But the organizations structures are different. Some of them are project-based and some of them are operation-based or commercial (as it will be called in this text). So cash flows can be either because of projects or other operation than the projects

 

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MARIS – Marketing Information System

MARIS is a professional marketing and sales analyzing software that coordinates all marketing activities in terms of accomplishing visit and sale goals according to the estimated budget. Currently, this product is known as “scientific visit software” in Iran’s market.

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E-detailing

E-detailing service makes it possible for HCPs to have an interactive connection with product content and features. In addition, as this service has all the content needed to create a unique experience for HCPs, it can empower med reps when introduce products and present them for HCPs. 

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MARIS – Marketing Information System

MARIS is a professional marketing and sales analyzing software that coordinates all marketing activities in terms of accomplishing visit and sale goals according to the estimated budget. Currently, this product is known as “scientific visit software” in Iran’s market.

Read More

Cash Flow Management

Cash flow in a company is like blood flow in body. Although many companies do Profitable activities, there is a possibility that they are in cries due to the lack of cash flow. 

Today in most organizations, there are powerful financial systems but in Project-based companies, these systems have certain requirements.one of required capabilities in Project-based companies is the possibility of a Permanent comparison of paid payments.

Company’s managers need to investigate, control and analysis cash flow statement in their organizations. In fact, cash flows in a company are like financial thermometers for executives therefore, managers look for analysis and manage cash flows so that, they can control their cost and benefit. Consequently, they can make better decision about their organization’s current activities.

But the organizations structures are different. Some of them are project-based and some of them are operation-based or commercial (as it will be called in this text). So cash flows can be either because of projects or other operation than the projects

 

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IDIS - Innovative Distribution Information System

 IDIS is a professional sale and sales analysis software for distributors that coordinates all organization’s activities in terms of accomplishing sale goals and according to their perspective.

The distribution process is one of the most important and complex marketing activities. Distributing the right product, at the right time and in the right place can help companies overtake their competitors, become market leaders and gain competitive advantage. Furthermore, this process can reduce logistics costs. Charsoq has designed Innovative Distribution Information System (IDIS) using a team of professional marketing consultants and marketing processes and sale’s automation engineers, and constantly customize it according to characteristics of local market and upgrade it based on the latest national and international standards.

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Data mining

Data mining is the process of analyzing, sorting and categorizing and extracting meaningful data from large data bank sets to identify patterns and establish relationships to solve problems. Data mining is used by many pharmaceutical companies to turn raw data into useful information.

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How to run?

Fourth Soq: Marketing Mix Modeling and Services

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Marketing Mix Modeling

Marketing mix modeling is looking for to discover the relationship between marketing cost and sale in different levels. Every marketing strategy has its expenses. These costs are according to the amount of sales, brand equity and customer loyalty that identifies the effectiveness of the marketing strategy. On the other hand, marketing strategies are part of the overall strategy and goals of the organization that can be analyzed with the financial approach. 

 

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Direct Marketing

Direct marketing is contacting and influencing carefully chosen prospects.  In healthcare industry, direct marketing can improve relationship between healthcare company representatives and physicians and as a result, brings more product sale for the company.

Using direct marketing method, reduce marketing expenses, empower customers, and create specific brand value positioning and competitive advantages as well.

Direct marketing objectives are as following:

  • Cost Reduction
  • Improving Brand Image
  • Increasing Brand Awareness

 

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About Us

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History

Charsoq Company was established in 2008 aimed to of provide solutions for marketing management processes and sales management in pharmaceutical industry. Primer idea of establishing this company was formed in 2007 and in order to answer companies needs to management and measurement of the performance indicators of the marketing and sales process in the pharmaceutical industry. The first version of the software known as MARIS by customers nowadays, was designed and implemented to overcome operational challenges and meet digital needs of one of the leading companies in the dietary supplement industry and developing team used SSADM methodology to design this software. Releasing this software in market and receiving a wave of positive feedback from senior managers and customers’ satisfaction in addition to their inclination to use the planning and marketing processes software’s reports, made Charsoq’s managers improve and upgrade MARIS capabilities to cover all predictable and unpredictable customer’s needs. Founders Policy in order to cover all planning, marketing, and sale processes in health industry, made Charsoq service development inevitable and led to the opening of new perspective in activities and the development of organizational structure as now, Marketing Information System (MARIS) program is only a part of the wide range of services provided by Charsoq. Over time the company’s services, has been developed from electronic and software domain to non-electronic and practical domain as well. All services have been upgraded, evaluated and corrected to build maximum customer satisfaction by focusing on challenges, concerns and operational needs of healthcare companies in all post-product or post-importation stages continually. Considering the basic need but rarely responded of” measuring performance of marketing and sales indicators in the health industry”, Charsoq Company has set the creating design capabilities, presenting and analyzing and evaluating electronic and non-electronic services in this field as the main object of its activities . The main goal of these services is managing marketing strategies and selling pharmaceutical products and services by taking into account national rules governing the business environment and providing appropriate measures to evaluate efficiency. Today, and with one-decade experience of cooperation with the largest domestic and international companies in Iran’s market and providing consulting and software services to a wide and diverse range of customer’s community, has reached a perfect maturity and a transparent structure. Services are provided in four different departments or SOQs to customers:

Electronic services (Marketing Information System and Business Intelligence) and non- electronic services (Marketing Research, Training, Marketing Services).

Charsoq organization is highly focused on healthcare industry, helps active companies and organizations in this field to manage strategies and immense marketing and operational programs in the most effective and efficient possible way.

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Mission

We are shaping the future. Charsoq team empowers its clients to achieve sustainable competetive advantages.Our services enable clients to achieve their most important marketing goals including sales increase, improving business result, realizing the full potential of innovations, getting to know values and enhancing marketing processes. 

 

 

 

 

 

 

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Vision

Our vision is to transform Charsoq to a multinational corporation with dedicated and expert professionals who fulfill our clients’ needs and expectations, deliver on our promises and contribute to sustainable development of our clients businesses actively. We provide all kinds of services that Health care companies need in post-production stages.

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